London, 28 November 2013: GREY GOOSE, the World’s Best Tasting Vodka, is to open Boulangerie François, a three day pop-up artisan bakery situated in central London to benefit long-term charity partner, the Elton John AIDS Foundation. Visitors will be invited to make a donation to the charity in the run up to World AIDS day.
In recognition of GREY GOOSE Mâitre de Chai François Thibault’s historical decision to create ‘a luxury vodka with taste’ in the Cognac region using Picardie wheat and spring water naturally filtered through Champagne limestone, Boulangerie François will celebrate the finest French ingredients that GREY GOOSE vodka is crafted from.
Freshly baked ‘GREY GOOSE Pain’ made from soft winter wheat used to create GREY GOOSE vodka will be served. To accompany the bread, visitors to Boulangerie François can expect to taste a selection of ‘GREY GOOSE Confitures’ created from flavoured GREY GOOSE vodkas: GREY GOOSE Pear Confiture (a mellow-sweet pear jam made using GREY GOOSE La Poire), GREY GOOSE Orange Confiture (a bright zesty orange jam made using GREY GOOSE L’Orange) and GREY GOOSE Lemon Confiture (a soft bittersweet lemon marmalade made using GREY GOOSE Le Citron).
GREY GOOSE has been a long-term partner of the Elton John AIDS Foundation. Over the past 7 years, GREY GOOSE has helped raise over £2.5 million for the charity.