Land Rover Discovery Sport Makes Its Paris Debut in True British Style

01 Oct

Channels: Automotive, Luxury, Technology, Entertainment, Fashion, Business Finance

Land Rover stages a British Take Over in Paris to Reveal the New Discovery Sport in Dramatic Fashion on the River Seine ahead of the 2014 Paris Motor Show

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  • Discovery Sport unveiled in dramatic dynamic fashion on an 80-metre barge on the River Seine in central Paris

  • Surprise appearance from Actress and Supermodel Rosie Huntington-Whiteley

  • Unveil stunt featured seven pairs of giant Wellington boots to bring to life Discovery Sport’s “5+2” seven seat versatility

  • Discovery Sport to take over entire Land Rover stand during Paris Motor Show press day on 2nd October

Whitley, UK, October 1, 2014 – The new Land Rover Discovery Sport made a uniquely British public debut today, ahead of the Paris Motor Show. A pair of Discovery Sport vehicles performed a dramatic dynamic debut aboard a giant barge on the River Seine to mark the arrival of the brand’s new premium compact SUV. 

The two Discovery Sports put on a true show of Land Rover capability, flanked by seven pairs of brightly coloured, giant-sized Wellington boots – created to represent the family-friendly SUV’s versatile 5+2 seating layout along with Land Rover’s unique take on outdoor life.

Fresh from the runways of Paris Fashion Week, Actress and Supermodel, Rosie Huntington-Whiteley made a surprise appearance on Land Rover’s own floating catwalk. Experiencing the new Land Rover’s premium interior design and dynamic capability first hand, the British model and actress played a starring role in the unveil, causing a media frenzy as she posed next to the Discovery Sport and a pair of 4.5-metre Union Jack patterned Wellington boots.

After revealing Discovery Sport to the world’s media for the first time, the 80-metre long barge continued to turn heads on its attention-grabbing journey down the River Seine, cruising past Parisian landmarks such as the Eiffel Tower and Notre-Dame Cathedral.

Highlighting the significance of the new premium compact SUV, Discovery Sport will be the only vehicle displayed on the Land Rover stand throughout the first media preview day of the Paris Motor Show (2nd October).

Discovery Sport was revealed digitally at Virgin Galactic’s Spaceport America facility in New Mexico, USA, on 3rd September – where Land Rover announced details of its Galactic Discovery competition to send four friends into space. The competition has attracted global media interest and is open for entry until November 21st via www.landrover.com/gotospace. 

Land Rover sales continue to go from strength to strength after a record year for vehicle sales in 2013. Last year Land Rover set a new full-year sales benchmark, retailing 348,338 vehicles – up 15% – and this year looks set to be another record breaker.

Discovery Sport will be produced at Land Rover’s award-winning manufacturing facility at Halewood in Liverpool and go on sale in 2015, alongside the existing seven-seat Land Rover Discovery, in more than 170 markets worldwide. 

Story and content by Nicky Minter-Green, James Myers, Moira Kan, Charlotte Willcocks, Peter Shindler, Jeff Wixon & Jamie Stern

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