Now in its 9th year, the Pampers UNICEF campaign has helped to eliminate Maternal and Newborn Tetanus in 15 countries

01 Oct

Channels: Health, Consumer, Non Profit

Celebrity mum of two, Emma Bunton partners with Pampers and UNICEF in their “1 pack = 1 vaccine” campaign to eliminate Maternal & Newborn Tetanus (MNT)


A healthy start in life opens the door to a world of special first-time experiences for you and your baby.  But there are still millions of babies in the world at risk of never experiencing theirs, because of the continued danger posed by Maternal & Newborn Tetanus (MNT).  

With Pampers’ support, great progress has been made by UNICEF, the world’s leading children’s organisation, in the fight against MNT. Since the Pampers UNICEF “1 pack = 1 vaccine” campaign started in 2006, Pampers has donated funds for 300 million vaccines; helping 100 million parents celebrate their babies’ first time moments and helping eliminate the disease in 15 countries- that’s five more countries since the 2013 campaign. 

Pampers and UNICEF are today inviting parents to join together and support their campaign, to help parents all around the world celebrate their babies’ first time moments too.  

Emma Bunton, Pampers’ ambassador said: “I recently visited Madagascar – where they announced the elimination of Maternal & Newborn Tetanus in June this year - to see the direct impact Pampers’ funding has had on the lives of real people in the community that benefitted from the vaccination programme. As a mum of two myself, I have been lucky enough to enjoy lots of special moments with my little ones and my experience in Madagascar reminded me that there are still plenty of mums and dads that need our help to give their little ones a healthy start in life.

Something as simple as parents buying Pampers nappies or wipes or watching our campaign video online can really make a difference and lead to the elimination of a deadly but preventable disease. From October to December, for every pack of Pampers purchased or ‘First Times’ video viewed, Pampers will donate the cost of one tetanus vaccine to UNICEF. Together, we can help ensure parents can celebrate their babies first time moments, no matter where in the world they are.” 

Since 2006, Pampers’ support has enabled UNICEF to help eliminate MNT in 15 developing countries: Burkina Faso, Cameroon, Cote d’Ivoire, Gabon, Ghana, Guinea Bissau, Lao PDR, Liberia, Myanmar, Senegal, Sierra Leone, Tanzania, Timor Leste, Madagascar and Uganda. But there are still babies in 24* of the world’s poorest countries at risk from this fatal but preventable disease. 

Dr Rownak Khan, UNICEF Senior Immunization Specialist says: “With the support of Pampers, MNT is now eliminated from 15 countries in the developing world – a significant achievement in the global fight against this devastating disease.  But there are still millions of mothers and their babies at risk of this killer disease. These mothers and their babies live in the hardest to reach areas of some of the world’s poorest countries, and do not have access to quality healthcare. The sad truth is that MNT is easily preventable with vaccine however it still claims the lives of 58,000** babies per year. With your support, we can help protect the 100 million women and their future newborns that are still at risk of developing tetanus in the developing world so they can enjoy their lives to fullest potential”  

How we can help?

1 Pack = 1 Life-Saving Vaccine 

During October – December 2014, you can help Pampers and UNICEF protect women of child-bearing age and pregnant women in the developing world against tetanus. For each specially marked Pampers - UNICEF pack purchased, Pampers will donate for example the cost of one tetanus vaccine to support UNICEF in the fight against MNT. 

1 View = 1 Life-Saving Vaccine / 1 Share = 1 Life-Saving Vaccine

During October – December 2014, you can also help Pampers and UNICEF protect women of child-bearing age and pregnant women in the developing world against tetanus simply by watching our online films that celebrate the first-time moments of babies everywhere, many of them made possible by a healthy start in life. Watch a video and we will donate one vaccine. Share it with your friends and we will donate a second. Upload to our Facebook page a photo of your baby experiencing their first special moments - whether that’s cuddles, smiles or tastes - and we will donate a third life-saving vaccine.          

UNICEF Pledge Donations

All parents want their children to be secure, well nourished, educated and healthy.  Through your support, you’re helping children that need it most, but there are many more who are vulnerable and urgently in need.  By becoming a monthly donor to UNICEF today you can join thousands of other parents who donate every month to improve the lives of these vulnerable children. Visit to see the difference that you can make. 

- Ends -

For further information, interviews or photography please contact: 

Vicki Potter – 0207 413 3443 /  

Natalie Futter – 0207 413 3516 / 

Notes to Editors

The true extent of the MNT death toll is not even fully known, since the population at the highest risk of contracting the disease tends to live in rural areas with little or no access to health care services or education.  

Tetanus is caused by bacteria that live in soil.  Newborns are often infected as a result of unhygienic birth practices, such as cutting the umbilical cord with un-sterile instruments or handling it with dirty hands.  Once contracted, there is no real cure with up to 70%*** of babies who receive no treatment dying in the first month.

Maternal and neonatal tetanus can be prevented through simple injections given to pregnant women and women of a child-bearing age, to protect both a women and her unborn child during this vulnerable period. Following administration of the tetanus vaccine to a pregnant mother, the antibodies pass across the placenta to her foetus. 

World Health Organisation (WHO) and UNICEF recommend three doses of the tetanus vaccine in order to ensure long-lasting immunity. After two doses, a woman who is vaccinated before she gives birth will be protected against the disease for three years. After three doses she will be protected for five years, and in both cases, will share her protection with her baby for the first two months of life. 

Pampers® cares for the development of every baby around the world and continuously works in partnerships with NGOs, charity organizations, hospitals and healthcare professionals to help make a difference.  Some of the many initiatives which demonstrate Pampers ongoing commitment to vulnerable and disadvantaged babies around the world include education programs for mothers and mothers-to-be, training schemes for physicians and nurses, and the donation of equipment for maternity wards and orphanages.

UNICEF promotes the rights and wellbeing of every child, in everything we do.  Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.  

For more information, please visit

* Afghanistan, Angola, Cambodia, CAR, Chad, DRC, Ethiopia, Equatorial Guinea, Guinea Conakry, Haiti, India, Indonesia, Kenya, Madagascar, Mali,  Mauritania, Niger, Nigeria, Pakistan, Papua New Guinea, Philippines, Somalia, Republic of the Sudan, Republic of South Sudan and Yemen.

** Based on CHERG/ WHO estimates for annual MNT deaths, 2010 as published in Lancet, May 2012

*** M Roper, J Vandelaer, F Gasse. Maternal and Neonatal Tetanus. The Lancet 2007; Volume 370, pages 1947-1959.

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