Thursday 23rd October 2014: CocoPro, the world’s first high protein coconut water, has launched. The drink combines 20 grams of whey protein (per 330ml serving) with the natural nutritional properties of coconut water to deliver muscle recovery and hydration in a delicious and refreshing post-workout drink.
CocoPro is made with 100% natural ingredients and no added sugar. It is available in two tasty variants, coconut and coconut with pineapple.
Fat and cholesterol free and with a low glycemic index, CocoPro is low in carbohydrates containing just 135.3 calories, making it a healthy and convenient option for fitness enthusiasts.
Coconut water is naturally packed with electrolytes which support rehydration. A serving (330ml) of CocoPro contains as much potassium as a banana.
Protein is the building block of the human body, essential for muscle growth and repair. The Gold Standard whey protein isolate included in CocoPro is a complete protein source, making it the perfect post-exercise drink.
Sports nutritionist and best-selling author Anita Bean, said: “Following exercise, the human body needs to replenish the electrolytes lost through sweat and requires protein for muscle recovery.”
“Drinking CocoPro after a workout provides optimal hydration and delivers the required protein essential for muscle repair and recovery.”
“Coconut water is a natural food which is packed with electrolytes that facilitates a quicker body cell uptake of water.”
“A negative protein balance can lead to detrimental side effects including muscle wastage and delayed exercise recovery.”
Former Scottish rugby international Rory Lawson, who is Operations Director, said: “CocoPro is the ultimate hydrating recovery drink. Being at the forefront of industry innovation, we believe it provides the perfect combination of quality ingredients, refreshing taste and vital recovery components.”
“It’s a delicious replacement for traditional protein powder shakes. CocoPro combines the benefits of protein and coconut water in one ready to consume drink.”
“We’re delighted that CocoPro is already proving popular with health conscious gym enthusiasts all over the UK.”
CocoPro is available to purchase from www.musclefood.com priced at £2.75 for a 330ml serving.
CocoPro will be available to order from Ocado, and on sale in Holland and Barrett stores across the UK, from mid-November.
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Notes to editors
Whey protein isolate comes from making cheese out of milk, it is 100% natural and extremely good for the human body, easily digested and rapidly absorbed. Naturally gluten free, with minimal amounts of lactose, carbohydrates and fats, whey protein isolate is considered the highest quality source of protein and is full of the 9 essential and 11 non-essential amino acids needed to make your body feel amazing. For more information on the health and fitness benefits of coconut water and whey protein isolate please visit www.drinkcocopro.com
Anita Bean is an award-winning registered nutritionist, specialising in sports nutrition (RNutr Sports & Exercise), an accomplished sportsperson and author of more than 20 books on nutrition, including The Complete Guide to Sports Nutrition (now in its 7th edition) and Food For Fitness. She runs her own nutrition and fitness consultancy and is a member of the Nutrition Society, the Association for Nutrition and the Guild of Health Writers.
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