Who is the Ultimate Superhero?

28 Jan

Channels: Non Profit, Health, Consumer

A new survey by leading national children’s charity, Children with Cancer UK, reveals that adults and children view their Mums as the epitome of a Superhero and a fifth of UK adults selected their super power would be the ability to heal.

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Strictly Embargoed until 00:00 on Wednesday 28th January, 2015

Who is the Ultimate Superhero?

A new poll conducted by Children with Cancer UK looks into the nation’s perceptions of Superheroes

2,000 adults and children were surveyed across the country 

A fifth of the adults (20 per cent) surveyed selected having the ability to heal injuries as their favourite superpower 

Bravery, kindness and honesty are perceived as real life Superhero traits

26 per cent of children and adults said that their Mum was the epitome of a real life Superhero

Bravery, a secret identity and being indestructible are characteristics that you think of when you hear the term Superhero. You've read the comic books and you’ve seen the films. Triumph of good over evil, and saving the day are all part of the job description for a caped crusader. So whilst fantasy depicts Superheroes as flying through the sky or making themselves invisible, what would a real life Superhero look like and what would their superpowers be?  

A new survey by leading national children’s charity, Children with Cancer UK, reveals that adults and children view their Mums as the epitome of a Superhero and a fifth of UK adults selected their super power would be the ability to heal. Children with Cancer UK has a team of over 1,300 runners at this year’s Virgin Money London Marathon, who will all be dressing up in a Superhero cape and headband and the charity are urging anyone already signed up to run this year’s marathon to join their Superhero team.

To launch the Superhero activity, Children with Cancer UK commissioned a survey that looked at the public perception of Superheroes. Over 2,000 adults and children across the UK were polled and asked about the characteristics that make a real life Superhero and who is their ultimate comic book Superhero.

The results revealed that Brits believe their Mums are the epitome of a real life Superhero. Other questions revealed the Great British public’s favourite comic book hero, favourite Superhero power and real life superpower, as well as their ultimate Superhero outfit.

Actress, Linda Robson, is a trustee of Children with Cancer UK and her daughter, Bobbie, is running the marathon dressed as a Superhero to raise money for this charity.

"I am so proud to be a trustee of Children with Cancer UK and have supported the charity for over 20 years. My daughter Bobbie is running the Virgin Money London Marathon for the first time this year for Children with Cancer UK and for that, she’s MY superhero - I’m so proud of her. It’s slow going, but she's getting there and I'll be there at the end, waiting for her.

Sadly children who have cancer face a greater fight  – they are all superheroes in my mind.  More kids survive cancer now than ever before, but treatments are very harsh and long term side effects can be awful.  That's why we need to keep funding research, to help as many children as possible now and in the future."

Statistics

The key statistics from the survey revealed the following: 

Real-life Superheroes 

When respondents were asked which of their friends and relatives were their ‘real life Superhero’, more than a quarter (26%) said ‘Mum’, another quarter (25%) said ‘Partner’ and one in five (19%) said that their ‘Dad’ was their Superhero. 

Comic book Superhero

When we asked respondents who their favourite comic book Superhero was, the top three chosen were Spiderman, Batman and Superman, however, one in ten adults chose Batman (11%) whilst a quarter of the children surveyed picked Spiderman (26%) as their favourite comic book Superhero. 

Super powers 

A fifth of the adults (20%) surveyed selected having the ability to heal injuries as their favoured superpower, closely followed by time travel (18%) and invisibility (11%).  Whereas, the children surveyed were more interested in the impressive ability to fly (28%) and become invisible (16%), or to have super strength (10%).

Real life super powers 

The survey also asked respondents which traits they would consider ‘real life’ traits of a Superhero and the most selected answer was ‘bravery’, with ‘kindness’ and ‘honesty’ appearing in the top 5 list from both adults and children.

Superhero outfit

The adults and children were also asked what their Superhero outfit would comprise if they had one, and the top 3 selected answers were a cape, mask and emblem/symbol. Over a third (42%) of children chose a cape for their Superhero outfit, whilst a quarter (23%) of adults selected an emblem/symbol.

For more information about Children with Cancer UK or to join their Superheroes Marathon 2015 team to help fight childhood cancer, or if you have already joined and need to get the ’Superhero running kit’ please go to:

 http://www.childrenwithcancer.org.uk/Event/virgin-money-london-marathon

-The End-

For further press information please contact:

Roslyn Duffy - roslyn.duffy@tvcgroup.com/020 7380 8000

Emma Kaye at TVC Group –  emma.kaye@tvcgroup.com

                                                

Case Studies:

Vanessa Cullip from London

Vanessa’s daughter, Millie, aged 4 has neuroblastoma. Vanessa is running the Virgin Money London Marathon to raise money for Children with Cancer UK. Further details can be found on her Just Giving page - https://www.justgiving.com/runningformilliecullip

Charlotte Hutchinson from Reigate, Surrey

Charlotte Hutchinson survived leukaemia as a teenager but has a side effect called AVN, which means lots of operations and metal work in her legs and problems with her bones. Further details about Charlotte can be found on the Children with Cancer website -http://www.childrenwithcancer.org.uk/Blog/charlotte 

If you require further case studies please contact us. 


Notes to Editors:

Around 3,600 children and young people are diagnosed with cancer every year in the UK

Children with Cancer UK is the leading national children's charity dedicated to the fight against all childhood cancers. 

This year, Children with Cancer UK wants to raise a record amount for the charity – with as many runners as possible. 

Every runner can live out their childhood dream of being a Superhero for the day by signing up to get the Superhero running kit:

http://www.childrenwithcancer.org.uk/Event/virgin-money-london-marathon 

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