4-D Virtual Travel Experience Arrives in London

20 May

Channels: Technology, Entertainment, Travel

The Most Immersive 4-D Virtual Travel Experience Arrives in London as Marriott Hotels Imagines the Future of Travel with Oculus Rift Technology


Marriott Hotels is pioneering the future of travel through innovation and new technologies, and now – for the first time – is inviting guests and influencers to ‘get teleported’ with the first-ever virtual reality travel experience. The brand partnered with Framestore to develop an unprecedented and bold enterprise, Marriott Hotel’s Virtual Travel Experience, giving consumers a fully immersive, 4-D sensory experience with Oculus Rift technology. In seconds, see, hear and feel what it’s like to be in destinations halfway across the globe and at Marriott Hotels of the future.

Two England Rugby Sevens players, Jack Walsh & Christian Lewis-Pratt, were among the first to experience the technology which gives a virtual reality experience that delivers the feeling of actually travelling to the beaches of Maui and beyond. 

To create a virtual travel experience that truly feels like “being there,” Marriott Hotels turned to its partners, video effects and creative content studio Framestore and experiential marketing agency Relevent, to pioneer several new virtual reality innovations. This included developing a new, unparalleled technique for capturing 3-D, 360 degree live-action video, and then mixing that video with photo real CGI (computer-generated imagery) and 4-D elements such as heat, wind and mist. 

During the Marriott Virtual Travel Experience, guests enter the Teleporter, a phone booth-like structure, where they will put on virtual reality headsets and headphones to be completely immersed in a virtual world. From there, they will visit a virtual version of a Greatroom Marriott lobby, and then travel to a black sand beach in Maui, Hawaii and to the top of a skyscraper in London. While “travelling,” 4-D elements kick in – the feeling of the warm sun on your skin, breeze in your hair, rumble of waves under foot and ocean spray in your face – to make the experience feel extremely real.

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