According to new research released by Royal Caribbean International, nearly three quarters (70%) of Irish holidaymakers cite sampling local culinary delights when abroad, compared to just over half of Brits (56%), as one of their main reasons for taking a holiday. Nearly two thirds (62%) stated that seeing new countries was also a key driver along with soaking up the local culture (66%), compared to 51% and 60% of Brits respectively.
Certainly not fly and flop
The Irish are also more active than their counterparts across the water, with just under a third (30%) of Irish holidaymakers enjoying participating in active pursuits such as rock climbing, hiking and swimming compared to 22% of British travellers.
Work / life balance
The research also found that many Irish enjoy a holiday every three to six months with over half (53%) taking two to four holidays a year, compared to just 42% of the English and Welsh and 44% of Scots. And only 1 in 10 (11%) of Irish people stated they didn’t take a holiday compared to nearly a quarter of Brits (24%). Spending quality time with immediate family is another key driver for the Irish when booking a holiday for over a third (36%) of 18 – 24 year olds and nearly half (49%) of 25 – 34 year olds.
When it comes to dream destinations, there are two clear winners for the Irish – the USA (18%) followed closely by Spain (17%), two of Royal Caribbean’s premier destinations. For Brits, the USA came out strong with 1 in 5 (20%) choosing it as their ideal destination and Australia and New Zealand coming in second with 15% (compared to 10% of the Irish). Also 10% of Irish and Brits agree that the turquoise waters of the Caribbean would be a dream destination.
Young are happy to go alone
When it comes to the 18 – 24 year age group, it seems the JOMO (joy of missing out) trend has well and truly taken hold, with 42% of the Irish stating that one of the main reasons for going on holiday is to ‘switch off and have some alone time’, which is in line with Brits at 39%. Age is just a number it seems for older Irish holidaymakers with only 29% of 45 – 54 year olds wanting to switch off on holiday, though that’s not the case for older Brits (40%).
Big spenders looking for value for money
With potentially up to four holidays a year, it could be expected that Irish consumers would be looking to watch the wallet when booking a holiday. To some extent this rings true, with just over 21% looking for a holiday costing €500 or less compared to the 12% of Brits looking to spend the equivalent. However, 60% are willing to spend €750 - €1,500 on a week-long all-inclusive holiday compared to just 48% of Brits.