November 12, 2015: São Paulo and the world’s best-selling iconic Italian sparkling wine, MARTINI is excited to welcome the Formula 1® Grand Prix. The title sponsor of WILLIAMS MARTINI RACING promises to make the night of November 11 one to remember, hosting VIPs and honoured guests at a Terazza MARTINI party at Casa Fares.
The Terrazza MARTINI is now internationally renowned for celebrating the style of Formula 1 off the track by showcasing the best a Grand Prix city has to offer during race weekend. MARTINI is pleased to welcome Felipe Massa, Valtteri Bottas among other members of WILLIAMS MARTINI RACING to toast the Brazilian Grand Prix in São Paulo with our Italian prosecco and sparkling rosé.
The influencers who were involved with the #martinidelivery campaign were also in attendance. The chef Paola Carosella put her stamp on the evening's catering, and the Youtuber Dani Noce designed the desserts. Lucio Ribeiro represented the artistic part of the evening, and Bruno Van Enck and Stella Jacintho completed the team. Kennedy Nascimento, voted the best bartender by veja Comer&Beber magazine, prepared the evening's cocktails.
Cate Underwood, Official Race Photographer for MARTINI was also there clicking away with her vintage Polaroid camera. Cate is responsible for bringing together the team's drivers and MARTINI Global Race Ambassador, Bar Refaeli, earlier this year at a photo shoot in London.
For the musical acts, the evening's headliner was be a DJ set from Paul Thomson, drummer of the famous Scottish band Franz Ferdinand. Luisa Viscardi, Lucio Ribeiro and Fiervo behind the turntables making the guests dance the night away.
Martini, one of the most iconic brands in the world, and with the best-selling Italian sparkling wine in the international market, launches its #martinidelivery platform, whose theme is celebra all'Italiana. The action, oriented exclusively to the Brazilian audience and developed in a partnership with Martini's global communications team, is intended to spread the cool, unpretentious Italian lifestyle and show that sparkling wine is a versatile, casual drink, and that you don't need a special time and place to enjoy it.
The action has been inspired by Italy, a country internationally known for its lively, eloquent people. This essence shows that no other country in the world enjoys better the small pleasures of life.
One of the most iconic brands in the world, MARTINI is a leading producer of Italian wines and a top-quality benchmark in sparkling wines and vermouths. The award-winning, vibrant and bittersweet taste of MARTINI portfolio results from a combination of more than 40 herbs obtained at the best locations throughout the world. MARTINI portfolio includes: MARTINI Bianco, MARTINI Rosato, MARTINI Rosso, MARTINI Extra Dry, MARTINI Prosecco, MARTINI Rosé.
The MARTINI® is a part of the Bacardi Limited portfolio, based in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
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